We are The Collective.
01

TALENT

We are driven to develop the careers of our talent whilst we unlock strategic commercial value and connect them with our vast network.

02

BRANDS

COLLECTIVE offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.
03

STRATEGIC ADVISORY

COLLECTIVE provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.

The COLLECTIVE Way

COLLECTIVE delivers the best opportunities in popular culture to its clients. Our clients include creative artists, brands, the investment community and the entertainment ecosystem as a whole.

COLLECTIVE is a multi-faceted content powerhouse with unparalleled access to India’s leading talent across categories.

In. Cinema, OTT, Television, Music, Sports, Digital and Regional, we exclusively represent the largest portfolio of talent (Celebrities, influencers and content creators) across Actors, Script-Writers, Sportspersons, Directors, Producers, Singers, Composers, Comedians, Digital Stars, Authors and more.

TALENT

ACTING TALENT

COLLECTIVE represents India’s leading Actors across Hindi, Regional Cinema and OTT platforms.

MOTION PICTURE TALENT

COLLECTIVE motion picture talent portfolio (the largest in India) consists of India’s best Directors, Producers, Script-writers, Authors and Publishers.

COLLECTIVE is at the epicenter of most feature films and series at a very early stage through these relationships. We are best placed to advise on developing written material and the journey of developing this material into features and series.

MUSIC TALENT

COLLECTIVE’s music division offers an array of end to end services right from management to publishing to production.

The team represents some of India’s most prolific playback singers and composers. From creating music opportunities in a film to touring to branded content, these are the artists that define the sounds of popular culture today.

DIGITAL & COMEDY TALENT

COLLECTIVE represents some of the country’s leading digital influencers, social storytellers and comedians. Touring, branded content and content development are some of the services we provide to our clients.

TELEVISION TALENT

COLLECTIVE works with broadcasters across the country to identify content packaging opportunities, as well as talent for television non-fiction.

SOUTH TALENT

COLLECTIVE South is a joint venture between COLLECTIVE and legacy production house - Suresh Productions in Hyderabad.

From curating and packaging scripts for talent, to casting and in-film branding, endorsements, talent management and digital marketing, the team in COLLECTIVE South is literally a one-stop-shop for all things in South Indian popular culture spreading across Tamil, Telugu, Kannada and Malayalam audiences and partners.

COLLECTIVE sports represents some of India’s top athletes and personalities.

OUR SERVICES

  • Talent Identification & Growth
  • Public Relations Advisory
  • Sponsorships & Endorsements
  • Digital Activations
  • Athlete/ Team led Content Development for Short & Long Form Video
  • Merchandising & Licensing
Additionally, the country's leading brands rely on The Collective team to advise them on sports-led marketing strategies.

COLLECTIVE LIVE is India’s largest talent programming and booking business; working with buyers across corporates, institutions, ticketed and private events.

Speakers; Our roster of SPEAKERS include some of the most powerful and inspiring individuals in the world. These leaders (and their journeys, ideas and voices) shape the world as we know it. Our diverse roster consists of entertainment giants, literary greats, master storytellers, celebrities, sports leaders and more who believe in spreading their encouraging stories to engage, inspire and motivate. COLLECTIVE SPEAKERS are your one-stop destination for events, business summits, leadership conclaves, keynote conferences and motivational sessions.

BRANDS

Consumer culture in India is driven by popular culture. A powerful methodology to drive brand resonance, reach, relatability, authenticity and clutter-breaking communication is the effective use of endorsements/ evangelists/ ambassadors.

For over 10 years, COLLECTIVE has led the advisory and deal-making market for brands with regards talent endorsements. Across B2C and B2B brands in different stages of their life cycle, our customized services pan tactical to strategic requirements.

BigBang.Social was born out of a deep understanding of storytelling that comes from the Individual, the Community and the Organization.

BigBang.Social's story sits in the cross-section of these three powerful voices.

Our journey began as early as 2009 , well before the advent of digital-storyteller commerce. Talent representation +the convergence of entertainment and brand building is in our legacy.

After spending nearly a decade honing this focus whilst building a robust team, BigBang.Social was born. We are backed by a integrated , creative community, powering dreams.

Visit BigBang.Social

Brands are increasingly turning towards popular culture to drive home relevance. The mission at COLLECTIVE is to drive culture relevance for our clients by tapping into the agency’s unparalleled connectivity to popular culture.

Our knowledge and access to information in entertainment and popular culture enable us to offer the best advertising solutions to brands.

WE CREATE

Our branded content team consists of some of the best creative minds available in the industry. They straddle video, voice and vernacular with a deep understanding of social media , analytics, traditional communication, influencer marketing and trend mapping. We believe that this concoction is a rare skill set and so do our brand partners.

WE CURATE

Our powerhouse content creators from across genres and disciplines offer a wealth of storytelling for brands to tap into when planning their agenda. Our talent know how to build communities and keep their audiences hooked; and it is this expertise that we curate and bring to our partner brands.

WE CONNECT

COLLECTIVE offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.

STRATEGIC ADVISORY

COLLECTIVE provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.

Careers @ COLLECTIVE

The Entertainment Industry is highly demanding and dynamic requiring work-ethic and passion unlike any sector. At COLLECTIVE, we look for the brightest and most committed individuals to join us in shaping the future of the Entertainment and Popular Culture Industry of India.

Founded in 2009, COLLECTIVE has offices in Mumbai, Delhi, Hyderabad, Bangalore and Chennai. We are home to over 180 of the best in the business. No other entity of this size, scale and integrated capability exists in the Indian Entertainment and Popular culture services eco-system.

At COLLECTIVE, we believe in the core values of Aggression, Accountability, Candour, Compassion & Transparency. Please click here to read our mission statement.

COLLECTIVE is widely considered and appreciated as the gold-standard of places to work in the Indian Entertainment Eco-system. COLLECTIVE alumni have found their way to senior leadership roles across brands, studios, record labels, sports leagues amongst others; and we are also proud of the number of entrepreneurs that began their careers with us.

COLLECTIVE is a service-driven organization. We represent our clients through teams, ensuring they benefit from the expertise and connections we offer. We believe ours is a collaborative approach which is what enables COLLECTIVE to deliver the best quality service to our clients.

If you’re passionate about the entertainment industry and are looking to expand your horizons, write to us at hr@collectiveartists.com and follow us on LinkedIn. We will be sure to get back to you at the earliest.

The COLLECTIVE Family

News

Content, creators and commerce: How Glance wants to lead India's next big online opportunity
Forbes India | 23 August 2021
Buying Shop101 and striking a partnership with the Collective Artists Network, Glance, an InMobi group company, has given itself an early-mover advantage to execute a long-term live commerce strategy.
Glance & Collective Artists Network announce brand-launch platform for celebs, creators
Exchnage 4 Media | 06 July 2021
Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into a joint venture with Collective Artists Network. The JV company, Glance Collective, will co-create and operate multiple unique brands in partnership with some of India’s biggest digital creators, which include top celebrities and social media influencers.
Influencer industry's monetisation value is on par with mainline entertainment: Vijay Subramaniam
Forbes India | 14 June 2021
Vijay Subramaniam, co-founder and Group CEO of Collective Artists Network, erstwhile Kwan Talent Management, believes a fresh set of people and outlook, and disruption of technology is changing the definition of talent management.
Dhruv Chitgopekar on Advertising Is Dead with Varun Duggirala
IVM Podcasts | 01 June 2021
On this episode, Varun is joined by Dhruv Chitgopekar, Co-Founder and CEO of BigBang.Social and the Co -Founder of Collective Artists Network. They help us understand the business of influence industry and also how it’s making foundational changes in systems that have stood the test of time & in doing so taking over every aspect of our lives.
ASCI introduces final influencer guidelines, launches ASCI.Social
Campaign India | 28 May 2021
Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers' opinion or behaviour for an immediate or commercial gain.
The toughest companies come out stronger when they go through the furnace
AdGully | 30 April 2021
In conversation with Adgully, Vijay Subramaniam, Co-founder and Leader of The Collective Artists Network, speaks about the strategy and objective behind restructuring Kwan, how Content, Commerce and Social Media will be the drivers of pop culture as an economy and much more.
UFO Moviez partners with the talent management agency The Collective Artists Network
medianews4u.com | 28 April 2021
In an interesting development for the entertainment industry, UFO Moviez India Ltd. (UFO) and The Collective Artists Network Pvt. Ltd., have entered into a partnership to offer influencer marketing, branded content, and social media solutions to brands across the country.
KWAN restructures into 'The Collective Artists Network'
Exchange 4 Media | 20 April 2021
The entertainment industry is constantly changing and a recent development comes from talent management agency as the Vijay Subramaniam-led KWAN and his leadership team have decided to evolve and restructure KWAN into the “The Collective Artists Network” for driving the next chapter of their business.
Influencer marketing is now a must-have for corporates: Vijay Subramaniam
Exchange 4 Media | 20 April 2021
The Group CEO & Co-founder of The Collective Artists Network (formerly known as Kwan) talks about the rebranding of the company, new business verticals and more.
Gamezop raises Rs 32 crore funding from Bitkraft Ventures, others
The Economic Times | 28 August 2020
Gamezop, a multi-game platform, on Thursday said it has raised Rs 32 crore in a funding round led by Bitkraft Ventures. Other participants in the round are Velo Partners, New-York based FJ Labs, Survam Partners (Suman Kant Munjal's family office), and German venture capital investment firm AECAL.
upGrad & Big Bang Music encourage India to be productive with #AageKiSoch
Adgully.com | 29 July 2020
Vijay Subramaniam, Co-founder and CEO of KWAN, has been one of the key drivers for the company to have grown double in size in the past year as well as the expansion into different business verticals.
upGrad & Big Bang Music encourage India to be productive with #AageKiSoch
Exchange 4 Media | 14 April 2020
The music video has an ensemble star cast of Radhika Apte, Vikrant Massey, Naveen Polishetty, Anto Philip, Fatima Sana Sheikh, etc. to name a few.
'Under 25' Summit 2020 to see over 250 speakers
Outlook India | 20 January 2020
The seventh edition of the 'Under 25' summit, scheduled on February 1-2 at Jayamahal Palace, Bengaluru will see over 250 speakers addressing over 18,000 people.
The delivery oriented KWAN 2.0
The Economic Times | 14 January 2020
In the aftermath of the #metoo scandal at the end of October 2018, KWAN founder Anirban das Blah was asked to step down. The agency spent all of 2019 getting its act back together under Vijay Subramaniam.
Sony Music ties up with talent firm KWAN for new pop label Big Bang Music
Spotify | 09 April 2019
Vijay Subramaniam, Co-Founder & CEO, KWAN Entertainment and Marketing Solutions, joins host Varun Duggirala on this episode of 'Advertising Is Dead' to talk 'Managing Talent & Human Emotions'
Sony Music ties up with talent firm KWAN for new pop label Big Bang Music
Livemint | 01 August 2019
The 50-50 joint venture will leverage Sony Music’s expertise in the music business.Big Bang Music will develop a roster of stars to cater to the fast-growing pop culture market.
Celebrity management firm KWAN Entertainment enters China
The Economic Times | 25 April 2019
With a growing appetite for Bollywood and Indian stars, China has opened up as a potential hotbed for the Indian film industry.
Celebrity management firm Kwan Entertainment has become the first such Indian company to enter China in partnership with local company E Stars Films.
Why Fireside Ventures is betting big on millennials and digital-first strategies
YourStory.com | 29 January 2019
Fireside Ventures, an early-stage venture fund that focuses on consumer brands, has unveiled ambitious plans for the next decade: it aims to build 25 iconic consumer brands, take its companies to Rs 1,000 crore in revenues.
Prime Focus, Kwan and Pritam collaborate to start 'Jam8'
Mumbai Live | 21 January 2019
One of the world’s largest independent integrated media services company and a renowned name in the Media and Entertainment industry, Prime Focus Limited, announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a leading talent management company.
Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song
AdGully.com | 17 October 2018
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

Contact

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DELHI

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CHENNAI

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