We are The Collective.


We are driven to develop the careers of our talent whilst we unlock strategic commercial value and connect them with our vast network.



COLLECTIVE offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.


COLLECTIVE provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.


COLLECTIVE delivers the best opportunities in popular culture to its clients. Our clients include creative artists, brands, the investment community and the entertainment ecosystem as a whole.

COLLECTIVE is a multi-faceted content powerhouse with unparalleled access to India’s leading talent across categories.

In. Cinema, OTT, Television, Music, Sports, Digital and Regional, we exclusively represent the largest portfolio of talent (Celebrities, influencers and content creators) across Actors, Script-Writers, Sportspersons, Directors, Producers, Singers, Composers, Comedians, Digital Stars, Authors and more.



COLLECTIVE represents India’s leading Actors across Hindi, Regional Cinema and OTT platforms.


COLLECTIVE motion picture talent portfolio (the largest in India) consists of India’s best Directors, Producers, Script-writers, Authors and Publishers.

COLLECTIVE is at the epicenter of most feature films and series at a very early stage through these relationships. We are best placed to advise on developing written material and the journey of developing this material into features and series.


COLLECTIVE’s music division offers an array of end to end services right from management to publishing to production.

The team represents some of India’s most prolific playback singers and composers. From creating music opportunities in a film to touring to branded content, these are the artists that define the sounds of popular culture today.


COLLECTIVE represents some of the country’s leading digital influencers, social storytellers and comedians. Touring, branded content and content development are some of the services we provide to our clients.


COLLECTIVE works with broadcasters across the country to identify content packaging opportunities, as well as talent for television non-fiction.

COLLECTIVE sports represents some of India’s top athletes and personalities.


  • Talent Identification & Growth
  • Public Relations Advisory
  • Sponsorships & Endorsements
  • Digital Activations
  • Athlete/ Team led Content Development for Short & Long Form Video
  • Merchandising & Licensing
Additionally, the country's leading brands rely on The Collective team to advise them on sports-led marketing strategies.

COLLECTIVE LIVE is India’s largest talent programming and booking business; working with buyers across corporates, institutions, ticketed and private events.

Speakers; Our roster of SPEAKERS include some of the most powerful and inspiring individuals in the world. These leaders (and their journeys, ideas and voices) shape the world as we know it. Our diverse roster consists of entertainment giants, literary greats, master storytellers, celebrities, sports leaders and more who believe in spreading their encouraging stories to engage, inspire and motivate. COLLECTIVE SPEAKERS are your one-stop destination for events, business summits, leadership conclaves, keynote conferences and motivational sessions.


Consumer culture in India is driven by popular culture. A powerful methodology to drive brand resonance, reach, relatability, authenticity and clutter-breaking communication is the effective use of endorsements/ evangelists/ ambassadors.

For over 10 years, COLLECTIVE has led the advisory and deal-making market for brands with regards talent endorsements. Across B2C and B2B brands in different stages of their life cycle, our customized services pan tactical to strategic requirements.

BigBang.Social was born out of a deep understanding of storytelling that comes from the Individual, the Community and the Organization.

BigBang.Social's story sits in the cross-section of these three powerful voices.

Our journey began as early as 2009 , well before the advent of digital-storyteller commerce. Talent representation +the convergence of entertainment and brand building is in our legacy.

After spending nearly a decade honing this focus whilst building a robust team, BigBang.Social was born. We are backed by a integrated , creative community, powering dreams.

Visit BigBang.Social

Brands are increasingly turning towards popular culture to drive home relevance. The mission at COLLECTIVE is to drive culture relevance for our clients by tapping into the agency’s unparalleled connectivity to popular culture.

Our knowledge and access to information in entertainment and popular culture enable us to offer the best advertising solutions to brands.


Our branded content team consists of some of the best creative minds available in the industry. They straddle video, voice and vernacular with a deep understanding of social media , analytics, traditional communication, influencer marketing and trend mapping. We believe that this concoction is a rare skill set and so do our brand partners.


Our powerhouse content creators from across genres and disciplines offer a wealth of storytelling for brands to tap into when planning their agenda. Our talent know how to build communities and keep their audiences hooked; and it is this expertise that we curate and bring to our partner brands.


COLLECTIVE offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.


COLLECTIVE provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.


The Entertainment Industry is highly demanding and dynamic requiring work-ethic and passion unlike any sector. At COLLECTIVE, we look for the brightest and most committed individuals to join us in shaping the future of the Entertainment and Popular Culture Industry of India.

Founded in 2009, COLLECTIVE has offices in Mumbai, Delhi, Hyderabad, Bangalore and Chennai. We are home to over 180 of the best in the business. No other entity of this size, scale and integrated capability exists in the Indian Entertainment and Popular culture services eco-system.

At COLLECTIVE, we believe in the core values of Aggression, Accountability, Candour, Compassion & Transparency. Please click here to read our mission statement.

COLLECTIVE is widely considered and appreciated as the gold-standard of places to work in the Indian Entertainment Eco-system. COLLECTIVE alumni have found their way to senior leadership roles across brands, studios, record labels, sports leagues amongst others; and we are also proud of the number of entrepreneurs that began their careers with us.

COLLECTIVE is a service-driven organization. We represent our clients through teams, ensuring they benefit from the expertise and connections we offer. We believe ours is a collaborative approach which is what enables COLLECTIVE to deliver the best quality service to our clients.

If you’re passionate about the entertainment industry and are looking to expand your horizons, write to us at careers@collectiveartists.com and follow us on LinkedIn. We will be sure to get back to you at the earliest.



Vijay Subramaniam: The Next Big Content Creator Could Come From Any Nook Or Corner
Outlookindia | 23 DECEMBER 2022
The ‘Creator’ revolution is upon us. The dynamic industry opens more possibilities when you feel you have seen it all. 'Influencers' that started from their living rooms and bedrooms today are entrepreneurs and lead actors.
Ranveer Singh to be Managed by Collective Artists Network
Variety | 6 NOVEMBER 2022
This is the biggest and the most exciting development because this marks the coming together of the most exciting brand in India today, Ranveer Singh, and the country’s most powerful management agency. Ranveer, in just 12 years, has become a supernova in India. He is regarded as the best actor of India today with a global presence like no other.
Collective Artists Network onboards Global Esports
Exchnage 4 Media | 1 NOVEMBER 2022
Collective Artists Network is committed to providing strategic guidance to companies & organizations whilst connecting them to brands, influencers and popular culture for disruptive growth. Esports is at the forefront of this disruptive growth and Global Esports’ impressive Esports legacy and its aggressive growth journey is truly a force to reckon with and we’re proud to have them on board.
Aim to build entertainment pop culture marketplace at scale: V Subramaniam
Business Standard | 10 MARCH 2022
How do you shape a company to leverage the most powerful elements of popular culture — people, their faces, their talent. The Collective Artists Network (or simply, Collective), which calls itself a marketplace for or collective of popular culture and talent, does just that.
BigBang.Social announces its creator learning academy
AdGully | 01 MARCH 2022
Having forayed into the immensely scalable creator economy business that aims at building the most trusted creator technology platform for the creators, BigBang.Social now launches their very own academy.
Southern studios put marketing muscle behind large-scale films
Live Mint | 23 FEBRUARY 2022
New box office releases from southern India studios, which will be dubbed in multiple languages and released across the country, especially in the Hindi heartland, plan to increase their marketing budgets by up to ₹20-25 crore for each film to widen their audience appeal.
Kool Kanya and BigBang.Social join hands to nurture female creators
Financial Express | 28 JANUARY 2022
Kool Kanya in partnership with BigBang.Social now offers a comprehensive course to help anyone become a fashion influencer, and the opportunity to be represented and mentored by BigBang.Social on completion of the programs.
Akshay Kumar-backed Social Swag snags $3.5 mn from IMEF, others
VC Circle | 28 JANUARY 2022
Actor Akshay Kumar-backed content platform Social Swag on Friday said it has raised $3.5 million in a pre-Series A funding from IMEF (India Media and Entertainment Fund) and Unicorn India Ventures. The round also saw participation from Vinay Agarwal, Ritesh Deshmukh, Raghu Subramanian and Edward Menezes, along with The Shekama Family Trust and The Blume Founders fund.
BigBang.Social, Under 25 Universe team up to launch fellowship for aspiring storytellers
Telegraph India | 14 JANUARY 2022
Under the student creator fellowship, aspiring creators will get training and guidance from industry experts on creating valuable content. Creators will also learn the importance of discoverability and monetisation while creating content.
Collective Artists Network’s Big Bang Social Aims To Redefine Creator Economy
Everything Experiential | 06 JANUARY 2022
Equipped with a fresh new outlook, young talent and disruption of technology, the platform has been making waves and uniting the world of social stories with pop-culture serving both creators and corporate India.
'We are yet to see a gamer who can be used as a pop culture lexicon': Vijay Subramaniam, Founder, The Collective Artists Network
Sportskeeda | 25 DECEMBER 2021
However, stakeholders believe that it won't be long before esports and video games reach that level of notoriety. Vijay Subramaniam, the founder of the Collective Artists Network, is one of the many voices who feel video games will become as popular as mainstream media in the next couple of years. It could even birth an individual who can be used as a "pop culture lexicon."
Collective Artists Network signs management contract with Revenant Esports
medianews4u.com | 01 DECEMBER 2021
In a massive development for the entertainment and gaming industries, Collective Artists Network has entered into a partnership with Revenant Esports, one of India’s leading esports organizations, by signing a management mandate with them.
Glance invests in Collective Artists Network
THE ECONOMIC TIMES | 25 October 2021
Glance, a part of SoftBank-backed InMobi Group, on Monday said it has made an investment in talent management organisation, Collective Artists Network.
Content, creators and commerce: How Glance wants to lead India's next big online opportunity
Forbes India | 23 August 2021
Buying Shop101 and striking a partnership with the Collective Artists Network, Glance, an InMobi group company, has given itself an early-mover advantage to execute a long-term live commerce strategy.
Glance & Collective Artists Network announce brand-launch platform for celebs, creators
Exchnage 4 Media | 06 July 2021
Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into a joint venture with Collective Artists Network. The JV company, Glance Collective, will co-create and operate multiple unique brands in partnership with some of India’s biggest digital creators, which include top celebrities and social media influencers.
Influencer industry's monetisation value is on par with mainline entertainment: Vijay Subramaniam
Forbes India | 14 June 2021
Vijay Subramaniam, co-founder and Group CEO of Collective Artists Network, erstwhile Kwan Talent Management, believes a fresh set of people and outlook, and disruption of technology is changing the definition of talent management.
Dhruv Chitgopekar on Advertising Is Dead with Varun Duggirala
IVM Podcasts | 01 June 2021
On this episode, Varun is joined by Dhruv Chitgopekar, Co-Founder and CEO of BigBang.Social and the Co -Founder of Collective Artists Network. They help us understand the business of influence industry and also how it’s making foundational changes in systems that have stood the test of time & in doing so taking over every aspect of our lives.
ASCI introduces final influencer guidelines, launches ASCI.Social
Campaign India | 28 May 2021
Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers' opinion or behaviour for an immediate or commercial gain.
The toughest companies come out stronger when they go through the furnace
AdGully | 30 April 2021
In conversation with Adgully, Vijay Subramaniam, Co-founder and Leader of The Collective Artists Network, speaks about the strategy and objective behind restructuring Kwan, how Content, Commerce and Social Media will be the drivers of pop culture as an economy and much more.
UFO Moviez partners with the talent management agency The Collective Artists Network
medianews4u.com | 28 April 2021
In an interesting development for the entertainment industry, UFO Moviez India Ltd. (UFO) and The Collective Artists Network Pvt. Ltd., have entered into a partnership to offer influencer marketing, branded content, and social media solutions to brands across the country.
KWAN restructures into 'The Collective Artists Network'
Exchange 4 Media | 20 April 2021
The entertainment industry is constantly changing and a recent development comes from talent management agency as the Vijay Subramaniam-led KWAN and his leadership team have decided to evolve and restructure KWAN into the “The Collective Artists Network” for driving the next chapter of their business.
Influencer marketing is now a must-have for corporates: Vijay Subramaniam
Exchange 4 Media | 20 April 2021
The Group CEO & Co-founder of The Collective Artists Network (formerly known as Kwan) talks about the rebranding of the company, new business verticals and more.
Gamezop raises Rs 32 crore funding from Bitkraft Ventures, others
The Economic Times | 28 August 2020
Gamezop, a multi-game platform, on Thursday said it has raised Rs 32 crore in a funding round led by Bitkraft Ventures. Other participants in the round are Velo Partners, New-York based FJ Labs, Survam Partners (Suman Kant Munjal's family office), and German venture capital investment firm AECAL.
upGrad & Big Bang Music encourage India to be productive with #AageKiSoch
Adgully.com | 29 July 2020
Vijay Subramaniam, Co-founder and CEO of KWAN, has been one of the key drivers for the company to have grown double in size in the past year as well as the expansion into different business verticals.
upGrad & Big Bang Music encourage India to be productive with #AageKiSoch
Exchange 4 Media | 14 April 2020
The music video has an ensemble star cast of Radhika Apte, Vikrant Massey, Naveen Polishetty, Anto Philip, Fatima Sana Sheikh, etc. to name a few.
'Under 25' Summit 2020 to see over 250 speakers
Outlook India | 20 January 2020
The seventh edition of the 'Under 25' summit, scheduled on February 1-2 at Jayamahal Palace, Bengaluru will see over 250 speakers addressing over 18,000 people.
The delivery oriented KWAN 2.0
The Economic Times | 14 January 2020
In the aftermath of the #metoo scandal at the end of October 2018, KWAN founder Anirban das Blah was asked to step down. The agency spent all of 2019 getting its act back together under Vijay Subramaniam.
Sony Music ties up with talent firm KWAN for new pop label Big Bang Music
Spotify | 09 April 2019
Vijay Subramaniam, Co-Founder & CEO, KWAN Entertainment and Marketing Solutions, joins host Varun Duggirala on this episode of 'Advertising Is Dead' to talk 'Managing Talent & Human Emotions'
Sony Music ties up with talent firm KWAN for new pop label Big Bang Music
Livemint | 01 August 2019
The 50-50 joint venture will leverage Sony Music’s expertise in the music business.Big Bang Music will develop a roster of stars to cater to the fast-growing pop culture market.
Celebrity management firm KWAN Entertainment enters China
The Economic Times | 25 April 2019
With a growing appetite for Bollywood and Indian stars, China has opened up as a potential hotbed for the Indian film industry.
Celebrity management firm Kwan Entertainment has become the first such Indian company to enter China in partnership with local company E Stars Films.
Why Fireside Ventures is betting big on millennials and digital-first strategies
YourStory.com | 29 January 2019
Fireside Ventures, an early-stage venture fund that focuses on consumer brands, has unveiled ambitious plans for the next decade: it aims to build 25 iconic consumer brands, take its companies to Rs 1,000 crore in revenues.
Prime Focus, Kwan and Pritam collaborate to start 'Jam8'
Mumbai Live | 21 January 2019
One of the world’s largest independent integrated media services company and a renowned name in the Media and Entertainment industry, Prime Focus Limited, announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a leading talent management company.
Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song
AdGully.com | 17 October 2018
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.


CSR Committee: Mr. Dhruv Chitgopekar, Mr. Avinash Bidaia

CSR projects or programs approved to be undertaken by the Company:
FY 2022-23: Promoting Health (Mental Health) through “The Live Love Laugh Foundation”
FY 2023-24: (i) Promoting Health (Mental Health) through “The Live Love Laugh Foundation”

CSR Policy



5th Floor, Lotus Business Park, Veera Desai Industrial Estate, Andheri West, Mumbai, Maharashtra 400102



Plot No-42 C, 2nd Floor, Road No-11, Beside Shri Sai Baba Temple, Film Nagar, Hyderabad, Telangana-500096



3rd Floor, Plot # 1, Kehar Singh Estate, Near Saket Metro Station, Saidulajab, New Delhi, Delhi 110030



No. 26/10, Balaji Avenue 1st Street (Opp. Vidyodaya School), T.Nagar, Chennai, Tamil Nadu 600017