Influencer marketing in India is expected to surge by 25% in 2024, reaching Rs 2,344 crore, and further expand to Rs 3,375 crore by 2026, according to a joint report by EY and Collective Artists Network titled ‘The State Of Influencer Marketing in India’. The projections underscore the continued growth and potential of the influencer marketing industry, presenting opportunities for brands, marketers, and influencers alike.
