Founded in 2018 by Lodha and Rahul Jain, and later joined by actor Dino Morea as a cofounder, the firm currently runs about 40 outlets selling fresh juice and other products in nine cities including Hyderabad, Bengaluru and Delhi. About 30 of these are ‘shop-in-shop’ stores placed inside INOX theatres and Reliance Retail outlets, Lodha said.
